A mission statement articulates an entity’s essence by capturing its purpose and its core values. Whether you’re creating your personal brand, building that fledgling business, or refreshing an existing brand, a well-constructed mission statement is the core component. While they can vary greatly, successful mission statements all aim to achieve the same goal. We’re diving into the best company mission statement examples to help you identify what to target in your own.
The best company mission statements
Successful mission statements capture an entity’s professional purpose and philosophical thesis. To reflect those lofty aims, a mission statement should be comprehensive, sincere, and well-crafted. It’s no small task to concentrate an entity’s undertakings into a streamlined, bite-sized marketing piece. But doing so yields a useful product. Plus, it’s an excellent exercise when growing your business and energizing your recruitment process. One of the best places to start when crafting your own mission statement is reading some of the best company mission statement examples. So– we’re bringing you…
8 company mission statement examples from the pros
- JetBlue: “To inspire humanity – both in the air and on the ground.”
Why we love it: it’s a short, powerful blast reflecting JetBlue’s work a concise, compelling way.
- Life is Good: “To spread the power of optimism.”
Why we love it: It radiates the simple, joyful messaging that defines this brand.
- Blokable: “We believe wider access to quality housing will help communities — and our country — thrive. And we can provide that access by reinventing the way our society approaches housing by making high-quality housing products and working with regulators and real estate leaders to increase housing supply.”
Why we love it: Because it approaches a lofty aim with creativity, innovation, and optimism.
- TED: “Spread ideas.”
Why we love it: No bells or whistles-TED talks do exactly this.
- LinkedIn: “To connect the world’s professionals to make them more productive and successful.”
Why we love it: It promises what we all need.
- Goose Island Beer Company: “To lead in the craft of brewing by creating award-winning beers that define classic and innovative styles to capture the hearts, imaginations, and palates of beer drinkers.”
Why we love it: because it elevates the very notion of beer drinking, inviting us to participate in something greater.
- The Cleveland Clinic: “The mission of Cleveland Clinic is to provide better care of the sick, investigation into their problems, and further education of those who serve.”
Why we love it: The message feels straightforward in a way this industry sometimes doesn’t; therefore, it feels heartening, hopeful and fresh.
How do I write a mission statement?
Writing a mission statement is an exercise in seeing down to the bottom of a professional entity– identifying and articulating its essence. This is an especially helpful exercise if that professional entity is you.
If you’re writing a personal mission statement, ask yourself: what is the crux of the work I do? What is the core function that everything I do furthers? What is my central, professional aim?
Consider these company mission statement examples:
- Fostering communication across teams
- Streamlining customer experience and satisfaction
- Empowering team members to maximize their output and potential
The second part of writing a mission statement is to explain how that entity operates. How does that person or that company engage in his/her/its work in a unique and outstanding way? Here’s how it bolsters our examples:
- Fostering communication across teams with integrity and clarity.
- Streamlining customer experience and satisfaction, through careful listening, creative problem-solving and ongoing engagement with stakeholders.
- Empowering team members to maximize their output and potential through thoughtful, ethical culture-building.
What it earns you
Whether you’re writing a mission statement for yourself or a company you staff, preparing a mission statement is a challenging assignment. It’s an exercise in finding and finessing the bottom line of your purpose. Doing so leaves you with a better understanding of your subject matter, plus some snappy marketing prose with which to pepper your materials. It’s a win-win!