Sonja Jacob

Blog Author

Sonja Jacob

Sonja writes on company culture, employee engagement, and growth. With an M.A. in sociology and a background in business, she's fascinated by people, art, and social movements.

April 1, 2016

The 17 Best Pieces of Advice for Entrepreneurs On Start-Ups and Business

Starting and running a business is anything but easy. Beyond simply developing a product or service that people actually want to buy, you’ve got to worry about things like hiring people, managing their time, growing company culture, and leading effectively. Sometimes it feels ridiculously overwhelming. The good news? There are hundreds of thousands of entrepreneurs […]


March 18, 2016

How Therapeutic Literacy Center Is Changing Outcomes, Creating Bright Futures

Twenty-five years as an educator have taught Maria Bagby one thing: Learning isn’t one-size-fits-all. But if a child suffers from a diagnosed learning disability, the traditional learning environment is more than just a bad fit–it could lead to a host of negative outcomes that have a lasting impact on both a child and his or […]


March 10, 2016

How to Run Effective Team Meetings

Ah, the much maligned business meeting. There’s no other activity in the history of the American workplace that has inspired both widespread adoption and intense dread. Despite the reputation meetings have earned, there is still hope for rehabilitating them so they can one day serve as important tools for fostering communication and action. Want to […]


January 26, 2016

The ACA: What Non-Compliance Could Cost You

Don’t know if you’re compliant with the Affordable Care Act? It could cost you, and in more ways than one. How so? In 2016, about 33% of employers expect additional costs to be incurred as new ACA reporting, disclosure, and notification requirements go into effect. As requirements grow more complex, employers will be at greater […]


January 20, 2016

How to Build a Company Employees Believe In

Keith Pescosolido wants to wake up each morning and love going to work. He also wants to help build the next anchor company in Boston, and by all accounts, he’s doing just that alongside Drift co-founders and start-up veterans, David Cancel and Elias Torres. As head of operations and talent at Drift, Pescosolido has hit the ground […]


December 7, 2015

Scaling Company Culture: 6 Lessons from HubSpot’s Katie Burke

HubSpot is a marketing software company with an impressive history of growth, but just as impressive as its growth trajectory is the organization’s commitment to building and maintaining a thriving company culture. From the orange-emblazoned walls of their headquarters to the wildly popular “culture code” slide deck, HubSpot has leveraged its one-of-a-kind workplace to build […]


December 3, 2015

6 Insights to Help You Supercharge Company Culture

Roughly five years ago, few companies understood the role “culture” played in the workplace, or even what the term meant in the context of business. Although culture was slowly gaining recognition as a tool for growth, most C-level executives were focused on bottom lines, not crafting core values. But there was one notable exception to […]


September 4, 2015

3 Ways to Lose Your Best Employees

Employee turnover is costly for business. It’s even costlier when your best employees jump ship, leaving behind a void of skills and expertise. In fact, the departure of highly specialized professionals can cost a business 400 percent of an employee’s annual salary! And that doesn’t include the hidden costs of attrition like increased workload for other […]


August 25, 2015

3 Small Businesses Using Culture to Create Unique Employee Benefits

Everyone knows that big companies like Google, Facebook, and Netflix offer some incredible perks of employment, but what about small businesses? Can the so-called “little guys” compete on perks without deep pockets? As it turns out, the answer is ‘yes’. These days, small businesses are offering unique employee benefits that leverage their company culture in […]


August 12, 2015

Holacracy: The New Management Framework Shaking Up the Workplace

Flat management. Lattice structure. Self-organization. Holacracy. In recent years, there have been a lot of stories about the so-called “best” management frameworks for businesses. Usually these discussions center around a well-known startup that has implemented one on the premise it’ll drive innovation, increase employee happiness, and boost growth. But a recent article about online retailer […]


August 6, 2015

Why the Netflix Parental Leave Policy is More Than a Smart HR Move

Netflix made the news on Tuesday when the company said it would provide unlimited paid parental leave for all of its 2,400+ employees. The announcement was made on the company’s blog, where they said they reached the decision after noticing that employees do better at work when they’re not worried about what’s happening at home. […]

HR sins

July 27, 2015

7 Deadly HR Sins To Avoid

When you’re running a small business, it can be tempting to put HR on the backburner. After all, HR doesn’t directly impact your product or business growth, right? Wrong. From hiring the best people to staying compliant with labor laws and insurance requirements, HR actually impacts your business in significant ways. And while it’s tempting […]