Sonja Jacob

Blog Author

Sonja Jacob

Sonja writes on company culture, employee engagement, and growth. With an M.A. in sociology and a background in business, she's fascinated by people, art, and social movements.

March 18, 2016

How Therapeutic Literacy Center Is Changing Outcomes, Creating Bright Futures

Twenty-five years as an educator have taught Maria Bagby one thing: Learning isn’t one-size-fits-all. But if a child suffers from a diagnosed learning disability, the traditional learning environment is more than just a bad fit–it could lead to a host of negative outcomes that have a lasting impact on both a child and his or […]


March 10, 2016

How to Run Effective Team Meetings

Ah, the much maligned business meeting. There’s no other activity in the history of the American workplace that has inspired both widespread adoption and intense dread. Despite the reputation meetings have earned, there is still hope for rehabilitating them so they can one day serve as important tools for fostering communication and action. Want to […]


January 26, 2016

The ACA: What Non-Compliance Could Cost You

Don’t know if you’re compliant with the Affordable Care Act? It could cost you, and in more ways than one. How so? In 2016, about 33% of employers expect additional costs to be incurred as new ACA reporting, disclosure, and notification requirements go into effect. As requirements grow more complex, employers will be at greater […]


January 20, 2016

How to Build a Company Employees Believe In

Keith Pescosolido wants to wake up each morning and love going to work. He also wants to help build the next anchor company in Boston, and by all accounts, he’s doing just that alongside Drift co-founders and start-up veterans, David Cancel and Elias Torres. As head of operations and talent at Drift, Pescosolido has hit the ground […]


December 7, 2015

Scaling Company Culture: 6 Lessons from HubSpot’s Katie Burke

HubSpot is a marketing software company with an impressive history of growth, but just as impressive as its growth trajectory is the organization’s commitment to building and maintaining a thriving company culture. From the orange-emblazoned walls of their headquarters to the wildly popular “culture code” slide deck, HubSpot has leveraged its one-of-a-kind workplace to build […]


December 3, 2015

6 Insights to Help You Supercharge Company Culture

Roughly five years ago, few companies understood the role “culture” played in the workplace, or even what the term meant in the context of business. Although culture was slowly gaining recognition as a tool for growth, most C-level executives were focused on bottom lines, not crafting core values. But there was one notable exception to […]