The Next Chapter at Zenefits

October 12, 2017

Category: Zenefits

For almost 40 years, I’ve worked in an industry reluctant to adopt technology or more efficient ways to complete arduous, repetitive tasks. I left retirement to be a part of the Zenefits revolution, hoping to contribute in some way to the need to simplify, speed up and automate insurance and employee record keeping.

In San Francisco last month, we announced that Zenefits would transition from competing as a broker to powering the broker community with our technology. This move will bring technology and all the efficiency it provides to millions of Americans.

When Zenefits was in the broker business, insurance agencies and brokers were reduced to competing to keep their clients by disavowing the advantages of using a technology platform. Now, those same agents are free to endorse, sell, and distribute a SaaS HR product to their clients while maintaining relationships they’ve developed over many years. By providing personal, localized service, agents can continue to contribute to the success of their customers and aid in the technology conversion so drastically needed in this antiquated industry.

With only a small handful of agencies capable of absorbing such a large, diverse book of business, Zenefits chose One Digital Group based in Atlanta. This was a wise decision considering the growth, professionalism and trusted local presence of this nationwide juggernaut over the past 10 years. With the dedication and leadership of both executive teams focused on doing what’s right for the customer, this marriage of HR software and benefits expertise is a big turning point for the industry. The acceptance and adoption of this technology to replace previously manual forms of maintaining employee records and tracking benefits will forever be changed.  

What’s Next

For Zenefits, now with a much clearer mission, an unmatched C-Suite of leaders and an employee culture supportive of the new strategy, we’re poised to move ahead further and faster in the unique market space we created 4 years ago.

For One Digital, we welcome you as the first major national broker to marry exceptional technology and local consultative benefits advice.  We know your customers and their employees are going to be very happy.

For brokers and agencies across the U.S., Zenefits is actively looking to methodically certify broker partners over the next several quarters. We will do this with the correct training and validation to ensure customers receive everything promised and necessary to fulfill our commitments.  

Make no mistake, the announcements made and the products introduced and demonstrated last month in San Francisco at our SHIFT Culture Conference will begin to impact businesses in a big way over the next few years. If your business doesn’t yet use software to ease your every day as Zenefits does, it’s time you met our refreshed People Platform!

I’m so very glad to have participated in the evolution of Zenefits – and I look forward to this next phase of growth!


Bud Bowlin ran his own benefits agency for over 15 years and was regional manager at Rogers Benefit Group for over 20 years. Combined with time in the military and law enforcement, Bud has an expansive career of serving others. Having just celebrated his 72nd birthday, Bud is now focused on the Zenefits transition from being a digital broker to being a world-class provider of HCM SaaS software to companies. He has never felt younger.

Category: Zenefits

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