Blog Category

Culture

January 20, 2016

How to Build a Company Employees Believe In

Keith Pescosolido wants to wake up each morning and love going to work. He also wants to help build the next anchor company in Boston, and by all accounts, he’s doing just that alongside Drift co-founders and start-up veterans, David Cancel and Elias Torres. As head of operations and talent at Drift, Pescosolido has hit the ground […]

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December 17, 2015

Quiz: Which Work Habits Can You Improve in the New Year?

New Year’s Day usually means renewed vows to get to the gym, quit a bad habit, or start saving. Make this year different by also vowing to improve your work habits. After all, you spend at least eight hours a day at work, so why not make those hours a bit more productive and positive? […]

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December 7, 2015

Scaling Company Culture: 6 Lessons from HubSpot’s Katie Burke

HubSpot is a marketing software company with an impressive history of growth, but just as impressive as its growth trajectory is the organization’s commitment to building and maintaining a thriving company culture. From the orange-emblazoned walls of their headquarters to the wildly popular “culture code” slide deck, HubSpot has leveraged its one-of-a-kind workplace to build […]

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December 3, 2015

6 Insights to Help You Supercharge Company Culture

Roughly five years ago, few companies understood the role “culture” played in the workplace, or even what the term meant in the context of business. Although culture was slowly gaining recognition as a tool for growth, most C-level executives were focused on bottom lines, not crafting core values. But there was one notable exception to […]

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October 1, 2015

Supercharge: 6 Employee Engagement Ideas

It’s a fact of life: we get tired, worn out and sometimes bored. As we roll into the final stretch of 2015, it’s time to reevaluate and recharge. Think of all the energy you started the year with—has it slowly dissipated? Do you notice the same wane of energy in your team? Summer vacations are […]

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August 25, 2015

3 Small Businesses Using Culture to Create Unique Employee Benefits

Everyone knows that big companies like Google, Facebook, and Netflix offer some incredible perks of employment, but what about small businesses? Can the so-called “little guys” compete on perks without deep pockets? As it turns out, the answer is ‘yes’. These days, small businesses are offering unique employee benefits that leverage their company culture in […]

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Google, Alphabet and HR

August 11, 2015

What Growing Businesses Can Learn from Google’s Rebirth as Alphabet

Yesterday, Google announced that they’re restructuring from a single company with several products to a collection of companies called Alphabet. Under Alphabet, Google and its many other products and projects like Android, Fiber, and Wing will become separate entities that fall under Alphabet’s purview. Most small businesses and startups are a far cry from Google in […]

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May 30, 2015

Improve Your Company Culture With 5 Simple Questions

Culture, as it applies to the workplace, is about much more than free snacks and dress codes. The culture of a company is largely shaped by the mindset and attitudes of each person within the business. It follows then, that to improve your company culture, it’s crucial to take stock of what’s going on inside the heads of […]

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