Blog posts about new products are common, but today we are announcing a product that customers will never see. Nevertheless, it is one of the most important products that we’ve ever released.
Last month, Zenefits implemented sophisticated new controls in Salesforce.com, our CRM system, to ensure that every one of our sales representatives is licensed to sell insurance in the state where that current or prospective client resides. This is an important step to changing how Zenefits operates and living up to our new core value of operating with integrity. This, in turn, enables us to better deliver for the thousands of entrepreneurs and small businesses who rely on Zenefits to manage and grow their businesses.
Here’s how the technology works:
This new system of checks and balances applies to both existing and future sales opportunities. This means that our compliance team has reviewed all existing opportunities in Salesforce.com to ensure that the sales rep working that opportunity is licensed to transact business in that state.
We have very similar controls in place for our Benefit Advisors as well, ensuring that they only service clients for whom they are properly licensed.
We know that no technology is foolproof, and that is why we will conduct regular reviews of the technology to ensure that it is working as expected — just like we conduct regular tests of our security.
As we’ve acknowledged, Zenefits has had issues with licensing compliance in the past, but as of today, we believe that this sophisticated new technology provides some of the best-in-class controls in the industry and corrects our broker licensing issues. This technology helps us live up to the high standards of integrity that we have now set for ourselves, that our regulators rightly expect, and that our customers deserve.
An error message prevents any opportunity from being assigned to a sales rep who is not licensed to do business in the customer’s state.
Each sales rep must submit their license information, including a PDF version of their state license, to be validated by our compliance team before they are able to sell.
On the DOI website of the relevant state, the compliance team members verifies that the employee is properly licensed.
A record of both the 1) license uploaded by the Zenefits employee and 2) verification completed by the compliance team member are stored in Salesforce.com.