The majority of companies properly employ the teams that support their people. These teams are turning into strategic weapons for the business, and as a result, making the companies they support much more successful.
There are two attributing trends:
As a result, it naturally makes sense that brokerages and the benefits they supply need to be deeply ingrained and augmentative of the cultural strategy and the systems utilized to meet this demand.
Seeing this bridge develop isn’t just about improvement, it’s become an expectation of today’s best employees. They see it as a reflection of the company’s investment in them as the “why should I work for you” economy continues to grow.
Let’s be clear on how it starts. Most comprehensive solutions are sold and installed by the technology company and not the brokerage firm. However, a brokerage firm who can promote, support, and work seamlessly within a good comprehensive platform is a powerful combination.
The brokerages have access and are trained to use real-time data: According to Jellyvision, 55% of employees want help understanding their benefits options, among other areas of improvement. They want more guidance, but they want it on a self-service basis. Good systems allow for this, but the brokerage and company are challenged to support this need without proper integrations. Below are a few examples of how real-time data provides that bridge for brokerages:
|Bonus: There are additional compliance enhancements as well. As an example, for a broker and company to execute ACA reporting, they’ll need access and aggregation of the benefits system, payroll, time, and HR records. A comprehensive software will allow for easier and more accurate support of compliance requirements.|
The brokerage is inserted into the communication process alongside the company’s strategy and through the platform:
These are examples of meeting people where they are at work and in life. The companies and brokerage firms who embrace this model are becoming wildly popular to the audience who matters most, the employees and their families. When you give a great experience, everyone wins.
Providing high-touch service in a digital retail experience for your employees can be accomplished by integrating the benefits brokerage with the people software.
Want to get in touch? Shoot me an email at firstname.lastname@example.org.