SEO Manager
Boston, MA

About Zenefits:

About Zenefits

Zenefits is the leading all-in-one HR solution for small and medium-sized businesses in the U.S. In one online, easy to use and fully integrated dashboard, the Zenefits People Platform gives employees complete control and access to their critical information (think payroll, health benefits, 401k, time off, talent management, an employee directory and more) behind a single log in. Our software delivers a complete HR experience by combining its own powerful tools with dozens of best-of-breed applications on the Zenefits platform (think Slack, Greenhouse, Google Apps and more).

The result? A powerful, efficient people management solution that helps mid-market businesses manage their teams, stay compliant and save thousands of hours in lost time.

We’re looking for a dynamic and data-driven SEO Manager to join our growing marketing team at Zenefits. This role will be critical to our organic strategy, and be deeply involved in multiple aspects of our marketing and sales process. It’s a big job. The SEO Manager will define and execute our search strategy for driving leaps in organic traffic and leads. Additionally, they’ll work with our content team and performance marketing teams to determine how we reach our small businesses effectively and efficiently.

It’s the perfect job for someone who loves thinking deeply about customers and their needs, applying data to make informed decisions, and creatively collaborating to bring big ideas to life. Does that sound like you? Here are a few more details about the role:

Job Duties and Responsibilities:

A little more about you:

Job Duties and Responsibilities:

  • Analyze SERP and organic traffic patterns to determine content creation and website optimization to drive organic traffic
  • Measure and report weekly on traffic and lead growth from organic search
  • Provide insights into the topics that drive interest and engagement from small businesses
  • Work with the web team to optimize our website to drive SERP, organic traffic and best-in-class conversion rates
  • Collaborate with our performance marketing team, SEM agency and SEO partners to influence our paid search performance and our organic growth
  • Track our progress in SEO against key competitors
  • Technical aptitude and knowledge of website structure - HTML, CSS, and Schema.org markup, and XML
  • Analyze internal and external link profilesl link relationships and expand our link relationships for deeper contextual and semantic understanding of our content

A little more about you:

  • 4+ years experience managing SEO either in-house or at an agency
  • Experience building dashboards and tracking for SEO and organic traffic
  • Proficiency with tools such as Search Console, Ahrefs, Google Analytics, SEMRush, Screaming Frog, BuzzSumo, etc.
  • Experience with tools such as Salesforce.com, Marketo, Mode or Heap a plus
  • Know your way around a spreadsheet
  • Strong, clear communicator that likes working with a big team

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