Superior Logistics Doubles Down on Business Delivery with Zenefits

Superior Logistics

Industry Transportation
Location Lancaster, Ohio
Customer since 2018
Employees 51-150
Platform Tools Used

In March 2019, four-year-old Superior Logistics doubled its employee base overnight. The Ohio-based home furnishings delivery and installation company did an “acquihire”: bringing on 32 delivery staff members from one of its biggest home furnishings store customers. Chief People Officer, Jeremiah Runyon, had to manage all the details for new staff across locations: all from 2,000 miles away.

Challenge

In just a few years, Superior Logistics built demand for its niche “white glove and final mile” home furnishings delivery and set up services. In fact, top home furnishing stores across the midwest have selected it for the consistently reliable, award-winning service. As a result of its business growth, Superior Logistics’ leaders recognized a need for an HR strategy to grow its team.

Solution

The company hired Jeremiah as its first Chief People Officer. Within months of joining, Jeremiah selected the Zenefits HR People Platform to help him keep people operations humming.

Distributed Workforce with Connected Culture

Jeremiah, a West Virginia native, grew up working for one of the largest privately owned furniture store chains in the region.

It was a natural fit when Superior Logistics —who serviced Jeremiah’s former employer— approached him to run HR. A great fit, except the location: Jeremiah was staying put in California, making the case that a transportation company needed to build a distributed workforce. He got what he asked for.

“Soon after I joined, we began using Zenefits and only had 36 employees; 12 months later, we employ 94 people. Zenefits allowed us to more than double our workforce in less than a year, across 10 locations in 3 states, said Jeremiah.

“We liked Zenefits before, but we couldn’t have done our acquisition without it. We’d never done a bulk-hiring like that; so turning it around in 30 days with Zenefits was great."

Jeremiah Runyon, Chief People Officer

Another driver for Jeremiah’s decision to join Superior Logistics was its company’s people-first ethos. “As an HR leader, it is key to have a culture that is inclusive and diverse. In the midwest, we struggle with diversity sometimes. I want to be in an environment where employees are happy and owners are active every day.  At Superior Logistics, even after doubling our team in a year, our leadership knows and connects with every employee.”

Delivering Value with Zenefits

“Because our workforce isn’t in a traditional office setting —95% are on the road— we use Zenefits to push out our people’s documentation, time and attendance, and benefits selections, and empower them to make all the updates they want. And we track it all electronically. The ease of hiring, onboarding, and retaining employees with Zenefits has given our first-line supervisors their time back to improve our customer service instead of completing paperwork.”

Other advantages Superior Logistics has tracked in its first year with Zenefits:

  • 50% reduction in hire-to-start time from an average of 6 days down to 3 days
  • Offered complete benefits package with counsel from Zenefits partner MMA: added health/dental/vision/life/short-term disability insurance and 401k. Savings helped fund employer-paid life insurance for every employee
  • Saves an additional .63 per employee per month due to less reliance on outside accounting services and fees thanks to a seamless payroll integration.

“Since our successful March acquisition, we’ve begun asking ourselves: ‘What else does Zenefits have that we can use?’ ” Today we are full-on with Zenefits and its tech integrations like G-Suite, Breezy HR recruiting, and 401K from Guideline. Everything runs through Zenefits seamlessly. It is truly easy for our employees to manage their own details, which makes them feel more secure.

“The last system I used was ADP Workforce Now. They do payroll well, but that is where it ends. Our people are not tech people: some don’t even like an iPhone. Zenefits is as easy as shopping online, and it doesn’t take a compliance background to stay compliant.

“It’s been like the holiday season for me to get this gift of advantage and ease from Zenefits.”