10 Growth Marketing Trends Business Leaders Need

Trends exist for a reason. They’re not just catchy passing phases that you can ignore. Business leaders of all kinds need to embrace the most effective and current trends to keep their company moving at the right pace. Everything changes – in business and life. Nothing ever stays the same. Since change can’t be stopped, you have to adapt. One way companies are doing that is through growth marketing.

In this article, we’ll look at just what growth marketing is, as well as some trends that business leaders should utilize to improve their user or customer base. This will ensure that you can always outpace your competitors and stay on top, or ahead, of the latest strategies in business marketing and beyond. First, let’s define growth marketing and examine what it is and does.

What is growth marketing?

Growth marketing focuses on helping businesses create new initiatives to entice both their existing client base and potential new audiences. It is about creating an agile, scalable business model that approaches marketing from a completely different perspective. Growth marketers use a variety of techniques known as “growth hacking” strategies. This is the practice of experimenting with different methods and innovations to figure out how to increase their customer base without spending a fortune and accomplish their goals in as little time as possible.

Growth marketing has evolved much more than many might have imagined. This method continues to rely on the processes that founded the effort in the first place.

That’s the bottom line and the question that led to the development of the growth marketing world: how quickly can we grow our customer base, and how can we do it? A decade later, growth marketing has evolved much more than many might have imagined. This method continues to rely on the processes that founded the effort in the first place:

• Testing
• Expansion
• Experimentation

The difference today is that it’s applied to campaigns throughout the entire customer journey.

Getting into the details of growth marketing

Technology has enhanced the world of growth marketing, and several digital tools have been added to the list of available resources for this type of marketing. Today’s marketing experts can create highly customized campaigns that:

• Reach users on several channels
• Focus on user behavior
• Build custom strategies for each channel and persona to optimize growth

Let’s dig into 10 of the top trends that go along with modern growth marketing efforts.

1.   A/B testing

Technology continues to enhance the available marketing resources without requiring companies to spend a fortune. As a result, they are becoming a part of regular business for marketing and more.

A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. No matter the method that is chosen.

2.   Omnichannel marketing

This tactic used to be about multi-channel marketing or cross-channel promotions, but now the buzzword is “omnichannel.” This essentially means creating a dynamic marketing strategy that utilizes all of the proper channels and platforms to get the word out about your business.

Creating a dynamic marketing strategy is far more effective for growth marketing than a strategy with limited elements or marketing avenues.

Creating a dynamic marketing strategy is far more effective for growth marketing than a strategy with limited elements or marketing avenues.

3.   Customer lifecycle development

Businesses that want to attract the most users and the best customers need to focus on fostering those relationships. That includes creating a strategy for customer lifecycle development so that you can help people work through the stages of the journey until they arrive at a transaction and become a customer.

But of course, it doesn’t end there. Lifecycle development also includes fostering retention after the initial sale. After all, keeping customers is more cost effective and easier than constantly finding new ones.

Today’s economy is all about the customer. So, this is a critical part of the modern growth marketing strategy.

4.   Value-driven content

Companies are no longer focused on just adding content for the sake of having it. Now, growth marketing demands value-driven content is created that serves a dual purpose (at the very least).

Value-driven content means:

• Educational blogs and articles
• Posts about the business or your products
• Other resources focused on adding value for users, not just selling them your products or services

Creating value-driven content can be done on a blog, social media, and anywhere else you want to reach people. You can even get involved with guest blogs to build your authority and increase the value of the content you provide.

5.   Customer satisfaction focus

Again, the modern business model focuses on customers first and foremost. Therefore, developing a customer satisfaction focus will ensure that growth marketing is as successful as it can be.

You’ll acquire customers much more easily and organically when you develop a relationship for delivering on customer satisfaction above all else. People talk, and good reviews make a big impression. So, be sure to embrace this part of growth marketing if you are going to make the most of the strategy.

6.   Virtual and video brand building

Storytelling is a big part of the business world today. People want to know who they’re doing business with and why they should work with a specific company. People also like to be entertained, and more than 2/3 of all Internet users say they prefer video content to written material.

Using YouTube, TikTok, and other video sites to build your brand and connect with your customers will help you draw a bigger, better audience every single time.

7.   Social media storytelling

Too often, brands create social media profiles, post occasional updates, and call it a day. They don’t network, interact, or use social media to tell stories and engage their followers.

The modern social media strategy needs to include all of these elements if you are going to be effective at marketing to a social audience. People want:

• Connections
• Stories
• Trusted relationships

They don’t want to be sold things.

Too often, brands create social media profiles, post occasional updates, and call it a day.

8.   Organic social media marketing

In addition to storytelling, you can use social media for organic marketing and growth in several different ways. To do this, you need to:

• Set up robust pages with plenty of information
• Use tags and other features
• Consider joining groups that are relevant to your business.

Organic social media marketing is more than just sharing your blogs or products on your social media pages. It’s about creating a dynamic marketing effort that embraces all the features of social media and effectively utilizes them.

9.   Corporate gifting

Believe it or not, corporate gifting remains on the top 10 list of the most essential growth marketing trends to follow despite all the technology and changes that have taken place. People love free stuff. You’re giving people a reason to consider your brand and value your organization for what it has to offer whether you’re gifting to:

• Potential clients
• New customers
• Vendors
• Other business connections

Choose gifts that fit the recipients, and you will hit the mark every time.

Corporate gifts can be promotional, but they don’t have to be – and sometimes, it might be better if they aren’t. Choose gifts that fit the recipients, and you will hit the mark every time.

10. Utilizing the latest technology and tools

On top of all of these other trends, it’s important to stay up to date on the latest available tools and tech. This includes digital marketing tools that can save you a fortune while still giving you access to all kinds of marketing resources that will help you build a solid reputation online.

Try out new software. Test new platforms. Consider how others are succeeding with growth marketing and embrace their ways. Whatever you do, don’t stop learning and seeking the next best thing.

The secret to growth marketing is constantly seeking growth

The 10 trends here all have one thing in common: they’re trying to help the organization improve its operations and attract better users. They’re also trying to increase the number of people that come to the organization. Take advantage of them with your growth marketing efforts and watch how fast your customer base grows.