Learn about ways to find candidates to hire in 2022 — such as using social media, finding niche networks, looking at downsizing companies, and more.
Nowadays, companies are struggling to find great candidates to hire. As talent shortages continue to plague businesses, recruiting experts are looking for new ways to attract qualified employees. Unfortunately, it’s not enough anymore to post a listing and wait for the resumes to come flooding in. As the world moves on, things change — including the way we find and hire new employees. So stay ahead of the competition and find the perfect person for your business in 2022 and beyond.
Promote your company culture on social media
Social media platforms will continue to grow in importance as a source of talent. In turn, job seekers will increasingly use social media to research companies and connect with recruiters. As a result, you should be ready to use your social media skills, creating engaging content that inspires and encourages potential candidates to take your company seriously.
Mobile devices will become an even more essential part of the recruiting process. In addition, recruitment technology will become more accessible and affordable, making it easier for small companies to compete with larger organizations. So why not create social media channels focused solely on recruitment. For example, TikTok, Instagram, and Facebook can all be used to give potential employees one place to see all of your recruitment activities and open roles, making the process more appealing to younger candidates.
Sharing your company’s culture on social media is a great way to recruit new employees. Give a glimpse into what a day in the life of your company is like. For example, share pictures and let your followers know about upcoming events and initiatives, videos from past events, and spark interest in potential employees. Encourage them to consider joining you. Keep your tone light, positive, and be sure to respond to comments and questions. You’ll create a sense of community around your company culture by engaging with your followers.
A company with a positive and friendly culture is crucial to happy, longstanding employees. Be authentic and transparent, establish work policies that make your business fun, encourage coworkers to appreciate one another, and make all employees feel safe and part of the team.
Explore other avenues for finding talent
If you’re not only looking for millennials and other younger applicants, maybe it’s time to start looking at niche networks to find new talent:
- New moms
- People with disabilities
- Formerly incarcerated candidates
Many niche networks include people looking for work. For example, veterans may be looking for their first civilian career or reenter the workforce. So put it in black and white that your company is committed to hiring veterans.
Not only vets but moms returning to work after having children can be a great addition to your team. Although they may have specific schedule requirements, let new moms know your company will work to accommodate them. But don’t stop there. Go beyond your typical remuneration (health care, PTO, and retirement). Give them the options of unlimited time off, dental, paid parental leave, and on-site daycare.
People with disabilities make up another often overlooked group of people looking for work. Find out which disability accommodations you can provide so your workplace is as inclusive as possible.
The last group managers and recruiters tend to overlook are formerly incarcerated individuals, so consider reaching out. With all of these niche groups, you can partner with a number of organizations to help your company reach out to any potential employees, strengthening and diversifying your workforce.
Get your talent from downsizing companies
Companies may have chosen to downsize to save money in these tough economic times. While this may be the right move for some businesses, it can also lead to many talented, experienced people losing a job. Conversely, companies closing their doors or downsizing are great places to find talent.
Reach out. Find former employees who would begin working with a mindset of gratitude. Most companies would want to help former employees find work, and doing so will allow you to have access to an undiscovered pool of candidates. Even if they don’t fit the job description, skills can be taught while attitude cannot.
Have a well-crafted careers page
If you’re like most small businesses, you don’t have the resources to hire a full-time recruitment specialist. Unfortunately, that means it’s up to you to create an effective careers page that will help you attract the best talent. A well-crafted careers page can help you stand out from the competition and show off what your company has to offer potential employees.
Your career page is an essential element of every recruitment strategy and is often one of the first steps of a candidate’s employment journey. Candidates will undoubtedly expect to find a career page on your website, and it’s a great place to promote open roles, share content, and provide information on the company’s mission, culture, and benefits.
Your career page is an essential element of every recruitment strategy and is often one of the first steps of a candidate’s employment journey
Don’t let recruiters ghost candidates
From a potential employee’s perspective, there is nothing worse than getting ghosted. Imagine filling out an application and having all your ducks in a row only to hear tumbleweeds after a recruiter has approached you. Let your recruiters know that ghosting is unacceptable. It only takes a few minutes for a recruiter to give valid reasons why a candidate was removed from consideration. Causes could include a lack of relevant experience, skills, or just a lack of cultural fit. Ask your recruiters to provide accurate, timely, and valuable feedback to better prepare candidates for their next application.
As with any portfolio, don’t put all your eggs in one basket
There is more than one effective way to find candidates to hire in 2022. By using social media, finding niche networks, looking at downsizing companies, having a sturdy careers page, and finally, not letting recruiters ghost potential candidates, you can and will find the best candidates for your organization. As the world becomes more and more connected, these methods will only become more efficient and effective at finding the best talent. Organizations that want to stay ahead of the curve should start using various techniques to find the best candidates and always be on the lookout for new and innovative ways to find top talent.