Thousands of employers use Glassdoor to help them recruit quality candidates to fill positions. Implement these best practices for your company’s profile.
Here's what you need to know:
- On the Glassdoor site, they share photos of the workplace, reviews from employees, CEO approval ratings, and more
- Job seekers on Glassdoor are more informed about jobs and companies they are interested in pursuing
- Businesses that regularly post on Glassdoor allow potential employees to gain valuable insight into their company culture
Glassdoor is a company that strives to help individuals locate a job with a company they love. They provide a service through the honest sharing of information. They are committed to transparency when dealing with individuals and companies.
Glassdoor gives insight into how companies treat their employees. They use reviews and ratings from millions of users to provide an inside picture of the workings of a company. On the Glassdoor site, they share photos of the workplace, reviews from employees, CEO approval ratings, and more.
Job seekers on Glassdoor are more informed about jobs and companies they are interested in pursuing. Thousands of employers in various industries use Glassdoor to help them recruit quality candidates to fill the positions they are offering. Mobile apps make Glassdoor available to anyone, anywhere, at any time.
Best practices for company updates on Glassdoor
Businesses compete for job seekers as surely as job seekers compete for jobs. A company that understands that will have a leg up to attract the best candidates for their positions. That’s where Glassdoor can help.
Businesses that regularly post on Glassdoor allow potential employees to gain valuable insight into their company culture.
Businesses that regularly post on Glassdoor allow potential employees to gain valuable insight into their company culture. Future candidates will learn about the company’s values and the personalities of the major players within the company hierarchy. Here are 5 reasons for companies to routinely update their Glassdoor profile.
5 reasons for updating your Glassdoor profile
- Candidates can look for jobs across various companies and read honest reviews from those who currently or once worked for the company. Glassdoor shares good and bad reviews, and potential candidates can get a picture of what it’s like to work for a potential employer.
- Employees have a permanent channel to voice opinions when they leave a review on Glassdoor. Employees feel empowered by the potential reach of their voice regarding the company atmosphere.
- HR and management teams set themselves up for success when they routinely review posts on Glassdoor. The employee rating system on Glassdoor allows HR and management teams to understand their employees’ perspectives and address concerns or issues. This open review policy ensures that HR and management associates have growth opportunities within their grasp.
- Recruiters post job opportunities on Glassdoor, and those who receive an interview are encouraged to post a review of that interview. The reviews provide feedback to recruiters, who can then use the information to improve the experience for future candidates.
- Branding specialists can use the information from Glassdoor to customize their strategies for bringing employees and customers to their company. The Employer Center on Glassdoor provides statistics, which gives the branding specialist a more comprehensive view of how they are doing.
5 best practices for a successful Glassdoor campaign
Working with multiple departments across the company, businesses can increase traffic to their Glassdoor page and their overall score based on reviews, page views, and followers. Here are 5 best practices to help companies begin and maintain a successful Glassdoor Campaign.
1. Businesses need global thinking.
Glassdoor isn’t just a U.S. or North American platform; instead, they offer country pages that people can customize to fit the company’s needs.
Businesses should add photos of locations and use the local language to post updates. Business profiles can be used to honor the culture of their foreign locations.
2. Businesses need to manage statistics.
Glassdoor provides a variety of statistics for each country with a branch of a partner company located there. Each locality has information regarding senior management, culture and values, work-life balance, career opportunities, and whether employees recommend the company as a workplace.
HR and upper management can routinely review the statistics for each location without the need to separate the information themselves. This gives businesses the ability to create location-specific plans of action.
3. Take Glassdoor reviews seriously.
Business leaders should take reviews seriously. After all, the reviews are created by current or potential employees.
The appropriate department head, HR, or management team member should consider reviews as personal emails and respond to each one directly. It’s appropriate for business leaders to thank the reviewer for their feedback, address any questions, and direct the person to the tools they need to remain engaged in the process.
Management should be kept in the loop regarding any employee reviews.
4. Businesses should take advantage of the site’s media tools.
Embedded videos, header banners, and photographs depict a company’s climate. Companies should use these appropriately and change them regularly to maintain a fresh business profile.
Companies can showcase rewards on their Glassdoor page. Additionally, Glassdoor allows companies to add photographs and videos in a “Why Work For Us” section of an employer’s page.
5. The “Company Updates” section should be updated regularly.
If businesses think of “Company Updates” as the social media portion of Glassdoor, it might help them remember to update the site regularly. This section is for sharing news, linking to blogs, or sharing unique content with those interested in a company.
Company followers on Glassdoor want updated content, so regularly updating this portion of the site keeps potential and current employees engaged with company activities.
In addition to these tips, companies should also consider posting various content. Companies want people to perceive them as fun, diverse, and visionary. Varying the content they post on Glassdoor can help present the image they want.
For example, posting videos of a company party, everyday office life, or a product launch can give valuable insight into company culture and values. Authentic content posted by employees is as valuable, if not more so, as content that the HR department or management team shares.
Diversity is essential in business culture. Even small companies should showcase their diverse workforce. If the Glassdoor profile only shows 3 people of the same race, gender, and culture, potential employees may shy away from that company.
However, the opposite is true if various races, genders, and cultures are represented on the Glassdoor profile. A more diverse range of potential employees will seek information about the company.
Mission and values should be the central focus
The company’s mission and values should be the central focus of every posting within the Company Updates section of Glassdoor. Placing the company mission at the forefront provides a strong perception of the company’s beliefs as an organization to those people who seek to be a part of the company dynamic.
As with anything else in business, timing is everything when creating a post on Glassdoor. There are times when internet traffic is such that the company will receive maximum visibility. Those windows are when HR should strive to post new updates to ensure the most significant amount of traffic.
Companies should pay attention to Follower demographics to ensure that content meets the needs of those watching their content.
For example, if a company notices engineers in its Follower group, it’s time to drop a new product post. Companies can also select an enhanced profile to target the appropriate audience for their company.
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Glassdoor can be an excellent tool for businesses
Glassdoor can be a fantastic tool for businesses if the professionals within the company use it appropriately. Utilizing all the available tools can help a company substantially increase its positive presence within the job market.
Providing potential candidates with a transparent view of the company’s mission, values, and culture helps to attract the appropriate prospects to the company. A company that maintains an updated profile has a fresh, innovative appearance for those seeking employment.