Video content can help candidates feel engaged with your company and may also get you ahead of your competition.
We’ve come a long way since posting recruitment ads in the job section of the newspaper. Like many industries and departments, HR and recruiting are continuously evolving in tandem with technology. As time goes by, the technology and related processes evolve exponentially.
The latest evolution of job posting and hiring comes in the form of video content in job ads. Here are 5 reasons why your company should explore this opportunity for attracting qualified candidates.
1. Cost and time ROI
Many organizations shirk the idea of creating video content because of the time and cost implications. While video production was once incredibly costly, the scales have balanced in recent years. Video production technology is more accessible than ever. Furthermore, it has more of an impact thanks to social media. Thus, the time and cost investment in video creation stretch much further and have a tremendous ROI.
Many organizations shirk the idea of creating video content because of the time and cost implications. While video production was once incredibly costly, the scales have balanced in recent years. Video production technology is more accessible than ever.
One of the key benefits of using video for job ads is that you can repurpose the content for each posting rather than creating something new. For example, you can use this video to showcase the key features of the organization without discussing the specific job. As the needs change, you can quickly and efficiently add a voiceover conveying new information.
Another point of contention is fear around how long it will take to create and edit an effective video. However, you can make your own professional promo video with this easy to use app for Android and iOS, making this option ideal for both large and small organizations.
2. Improve reach and visibility
People like video content because it’s easy to digest. This predilection toward this medium encourages people to share the content more than they would text or images. In fact, it’s estimated that video content is shared up to 12 times more than text and images.
The more your content is shared, the more it will appeal to social media algorithms, increasing its visibility at an exponential rate. Furthermore, video content can boost your SEO and drive more organic online traffic, replicating the same effect to your website.
What does this mean for your job ad?
In essence, you’ll be able to cast a broader net and get your job ad in front of more people. By expanding your reach and visibility, you’re likely to attract more qualified leads to help choose the best new employee for your business.
3. Showcase your brand and culture
Compelling copywriting can highlight the core components of your brand and company culture. You can write about values, mission statements, and how your employees interact with the business. However, this passage will never be as magnetic or accurate as a video.
There’s a phrase in writing — copywriting or otherwise — that goes, “don’t tell me; show me.” While the right words can paint a picture, video creates an immersive experience that has the potential to resonate on a different level.
Use video content in your job ad to show applicants around your company, highlighting key employees and their experiences.
Use video content in your job ad to show applicants around your company, highlighting key employees and their experiences. Your video can show your business in action, from volunteer events to team collaboration to the perks of working for you. This combination of visual and audio elements will speak volumes to potential candidates.
4. Build a rapport and engagement
Expanding on the idea of video content as a way to showcase the brand, this approach is also an effective way to start building a rapport with applicants.
Look at your talent pool as you would a sales funnel. How will you get those ideal candidates in the awareness stage to convert and sign on with your company? As candidates compete against one another, you’re also in competition with other businesses to find the top talent. To attract the best people in the business, you need to convince them that they want to work with you.
Using video content in a job ad lays the foundation for that relationship. Your candidates will feel comfortable when they walk into your business for the first time because they’ve seen it already. They’ll understand your values and mission, and find connections with their own. By using video, you’re starting the beginnings of a beautiful relationship before a candidate ever submits a resume.
5. Effectively convey important information
Perhaps the simplest and most straightforward reason to use video in your job ads is that you can convey a lot of important information in a short period of time. A 2-minute video can effectively cover your company background, a glimpse of the day to day, the benefits and perks you offer, and what you’re looking for in an employee.
Conversely, you can convey this same information in a huge wall of text that someone may or may not read. Using this method of communication shows that you respect and value the applicant’s time.
Using video content can help you get ahead of the competition, extend your reach, and find the right person for your company and the open position.