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Business Unusual: Floral Designer’s Campaign for Black Residents Made Hearts Open and Business Blossom

Oakland's Ariana Marbley created an opportunity for anyone to give a flower to Black locals in her community to remind them that they’re supported, loved, and appreciated.

Business Unusual: How a Dress Company Launched a New Brand During a Pandemic

Kid’s Dream quickly shifted from creating special occasion girls’ dresses to items that everyone suddenly needed — face masks.

Business Unusual: Seattle Company’s Pivot is Helping Other Businesses Stay Afloat

The SnapBar had to put their photo booth services on hold due to COVID-19. Now, they’re selling curated gift boxes with products from local vendors and supporting small businesses across the U.S.

Business Unusual: How This Ohio Pest Control Company Pivoted to Fight COVID-19

Advanced Pest Control — which normally deals with rodents, bats, and insects — incorporated high-level disinfection packages to prevent the spread of COVID-19 in homes and businesses. 

Business Unusual: Brave and Kind Bookshop Promotes Community and Inclusivity

“When I opened the shop, my intention was to choose books that inspire kids and their families to be brave and kind, and that plays itself out in many ways."

Business Unusual: A Distillery’s In-House Hand Sanitizer Becomes a Local Hit

Portland, Oregon’s Shine Distillery & Grill’s in-house distilling ingredient — ethyl alcohol — helped save the day for the young operation during COVID-19.