How does your small business use social media? How do you measure its success?
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FB, Insta, Twitter and LinkedIn all have tools small businesses can access to self-promote. Some are free, others are fee-based, but they can target your audience or demographic more specifically than casting a wide net on social media. Look at the tools available on all your social pages (and yes, you should be on all of them) to see what might work for you.
How do you know it’s working? Sales! Word of mouth, increased online or foot traffic after leveraging social media may give you some idea, but asking people specifically how they found you is a better way to gauge what’s working for your business and what is not. Some companies offer coupons or discounts through social to see if they’re getting a response – that’s a good start. Others look at the metrics the platform provides to see if they’re getting clicks that convert to sales. Start with the biggest platforms at the lowest price point and build from there! Good luck!
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