What types of perks do you think will attract Gen Zers the most?
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What I found was very interesting.
A June 2019 WSJ article covers the topic (<a href="https://www.wsj.com/articles/student-debt-relief-for-employees-11560218881">https://www.wsj.com/articles/student-debt-relief-for-employees-11560218881</a>):
"What is keeping more employers from offering [debt assistance to employees]? Many HR managers say the biggest obstacle is the tax treatment that student-loan-repayment assistance currently gets. Employers have to pay a payroll tax on the contributions, while employees who receive such assistance have to report it as taxable income.
To remove that snag, lawmakers in both houses of Congress earlier this year reintroduced bipartisan legislation that would permit employers to contribute up to $5,250 annually tax-free toward an employee’s student loans. The bills would accomplish this by expanding the section of the tax code that currently allows companies to provide tax-free tuition-reimbursement assistance in that amount to workers seeking to further their education."
^^ looks like it could be a HUGE differentiator. Thank you.
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