What types of perks do you think will attract Gen Zers the most?
Jean asked 2 years ago
In a tight labor market, considering new grads for seasonal hiring and hiring outright is a part of the plan. Curious what advice this community has on attracting the younger generation, if at all, and how that impacts their benefits strategy in regards to recruiting?
Most companies can offer cold brew on tap and the occasional organic meal. These are the easy solutions. What I've noticed is that if you want to make a bigger impression on Gen Z'er candidates and current employees, you need to provide a sense of purpose and belonging. They need to feel that they are working for a higher purpose and a belief that what they are spending their time doing makes a positive difference is much more important than Cold Brew.
Top of mind for many of these workers is student loan repayment help. Whether it's with financial wellness programs or set aside funds to help subsidize their payments, this could be a huge factor in attracting GenZ talent. Another aspect they look for is CSR - corporate social responsibility. When looking to promote your company, look to promote the good work you do as well. Brand identity and legitimacy goes hand-in-hand with CSR. If your online person is sub-par, work to fix it. If it's neutral, work to promote it.
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