Onboarding new hires is a crucial step to welcoming them to the company. Streamline this process by creating an employee onboarding video.
Effective onboarding is critical to the success of new employees. On average, employees have 90 days or less to prove their value in a new role. When they are given a thorough introduction to the company, the culture, and the expectations for their performance, they are better positioned to succeed.
Onboarding benefits extend to employers as well. Nearly 70 percent of employees say that they are more likely to stay with a company for at least three years if their onboarding experience is positive. So what is the ROI? One recent study estimates a savings of as much as $11,800 per successfully onboarded employee, thanks to a reduction in churn and productivity loss.
It’s important to get employees off to a great start, but as companies grow and hiring efforts scale, it’s equally important to create effective and streamlined onboarding programs. Video is an excellent medium for onboarding; not only is it a convenient resource for remote employees, but it can also be revisited as needed by each employee.
Ready to get started? Here are several topics to consider as you create your employee onboarding video library.
Company Overview and Welcome
By reaching out to new employees with a welcoming video overview of the company, you’ll set the tone of inclusivity and excitement before they even start.
Consider including an “about us” section with your company history, your mission as an organization, and how the employee will play a vital part in it. Enlist other employees to participate in your employee onboarding video to showcase the company culture. Lastly, ask your executive team to record a welcome message for new employees to welcome them to the company.
After you’ve described the overall mission and culture of your organization, describe how each department contributes to its success. Create an employee onboarding video that introduces key personnel, department goals, and how specific roles operate within the scope of overall departmental objectives.
In most cases, employees still have questions about their new role no matter how thorough the interview process may have been. An employee onboarding video that clearly describes the employee’s new role will help them hit the ground running on their first day. Outline core responsibilities and how they will be measured on their performance.
IT Policies and Procedures
One of the most frustrating things as a new employee is the inability to get your work done because you don’t know how to log in to your computer, the company intranet, conferencing applications– you get the idea. Record the steps new hires will need to take to access applications and programs. It might just be the most valuable employee onboarding video you offer.
Practical Tips and Tricks
There is nothing more frustrating than showing up on your first day and not even knowing how to find the break room. Think back to your first day on the job. What would have been helpful to you? How to use the printers? Submitting expense reports? Get creative and have fun with this video. Your new hires will thank you.
Don’t be afraid to exercise creativity in your employee onboarding videos. Be engaging. Make the information memorable. Your employees will start their journey with your company feeling motivated and like a valued part of your team.