Linda Koffman

Linda Koffman

Linda Koffman is a San Francisco-based writer/editor. A longtime professional storyteller and copywriter for print and digital media, she is curious about what keeps people curious in work and life. Her first job was scooping ice cream, and she cut her writer’s teeth as an intern-to-editor music journalist.

9 articles

Business Unusual: Minnesota Bookstore Owners are Binding Together for a Holiday Campaign

20 Minnesota bookstores are using the power of partnership to drum up holiday sales.

7 Tips to Stay in Touch With Customers During This Pandemic Holiday

Connect with customers this 2020 holiday season by following these marketing tips.

Business Unusual: Floral Designer’s Campaign for Black Residents Made Hearts Open and Business Blossom

Oakland's Ariana Marbley created an opportunity for anyone to give a flower to Black locals in her community to remind them that they’re supported, loved, and appreciated.

Business Unusual: How This Ohio Pest Control Company Pivoted to Fight COVID-19

Advanced Pest Control — which normally deals with rodents, bats, and insects — incorporated high-level disinfection packages to prevent the spread of COVID-19 in homes and businesses. 

Business Unusual: A Distillery’s In-House Hand Sanitizer Becomes a Local Hit

Portland, Oregon’s Shine Distillery & Grill’s in-house distilling ingredient — ethyl alcohol — helped save the day for the young operation during COVID-19.

Business Unusual: Sew Loved Women’s Center Fights COVID-19 with Sewing Machines

One South Bend, IN, nonprofit is sewing and distributing thousands of free masks to locals in need, and collaborating with neighboring businesses to make it happen.

Business Unusual: A Haunted Victorian Mansion Goes Virtual

This story is part of our Business Unusual series. Each week, we share real stories from small businesses and how they are adapting to a new world of work.

PPP Loan Troubleshooting: Tips From a Lender

A lender tells us the most common mistakes that will make your PPP loan application go to the bottom of the pile

How to Get Positive Customer Reviews in 3 Easy Steps

One way to drum up more business is to create a strategy to get more positive, online reviews. Here's how.