Susan Johnston Taylor

Susan Johnston Taylor has written about business and lifestyle topics for The Atlantic, The Boston Globe, Fast Company and Entrepreneur. Her first-ever job was at a taco stand. She's also worked as a singing princess for children's parties and in nonprofit communications.

24 articles

These 3 Owners Opened a Brick-and-Mortar Location During a Pandemic

Learn stories from 3 SBOs about how they were able to start or grow their business during COVID-19.

3 Experts Share Their Small Business Predictions for 2021

Despite the uncertainty of the past year, experts believe there are reasons for business owners to be optimistic about the future.

How 3 Small Businesses Are Preparing for the Holidays

Small businesses must be able and willing to think creatively and pivot quickly to make up for lost revenue during the holiday season.

3 Entrepreneurs Share How They Moved From the Battlefield to Business

Hear from 3 veterans on the businesses they’ve started and how their backgrounds have helped them find success.

How Employers Can Show Employees They Care

We spoke to 3 companies about how they’ve been showing appreciation to their employees during 2020.

Combating Stress While Working from Home

We spoke to 4 company leaders about how they’re helping their remote employees relieve stress, enjoy downtime, and find positivity during COVID-19.

How Restaurants Are Coping with Pandemic Whiplash

It has been a turbulent time for restaurants. Hear from 3 restaurant operators from across the country on how their businesses are faring.

Business Unusual: Seattle Company’s Pivot is Helping Other Businesses Stay Afloat

The SnapBar had to put their photo booth services on hold due to COVID-19. Now, they’re selling curated gift boxes with products from local vendors and supporting small businesses across the U.S.

How to Talk About Racial Injustice in the Workplace

Talking about racial injustice at work can be difficult. Here are tips on how leaders can start the conversation (and keep it going).

Amidst the Pandemic, Bookstores Try Novel Marketing Ideas

Three indie bookstores in different states shared how they’re keeping sales up and connecting with their communities during COVID-19.