PREVIEW: Can you afford the HR tax on your business

Kevin Marasco, CMO at Zenefits
Aug 24, 2021

With the average compliance citation exceeding $30,000, you pay a heavy penalty for not doing HR paperwork and administrative tasks correctly.

What’s the key to avoiding the “HR tax”? In this episode of PREVIEW, Zenefits Chief Marketing Officer Kevin Marasco explains why automating certain HR tasks is faster and cheaper than completing them manually. 

After you listen:

Ask a SMB Workplace Question and get featured on POPS! The People Ops podcast.

On this episode, you’ll hear: 

  • [00:30-01:00] The state of the small business “HR tax”
  • [01:00-01:39] How automation can save time and money
  • [01:39-02:05] HR’s opportunity to be a “force multiplier”


Can you afford the HR tax on your business? What I mean by tax is something that you don’t necessarily want to do, but have to kind of like, well paying taxes, unless you’re an accountant that is, this is preview the show, highlighting the people, operations trends you need to know. Joining us is Kevin Marasco, Chief Marketing Officer at Zenefits.

40% of small business owners say bookkeeping and taxes and the worst part of owning a small business, but they spend up to 35% of their time on HR administrative related tasks and paperwork. That’s more than one week per month. And what’s worse than spending too much time on it is not doing it right.

Six out of 10 small business owners say they struggled to keep up with compliance and regulations. And the average compliance citation now exceeds $30,000. And it just goes up from there. So the risk is high and whether you’re a small business owner or an HR people pro the key is automation. It’s faster, cheaper, more consistent leading to less errors.

And my favorite part less headaches studies show that half of all of today’s world. And the world can be automated. And a study by KPMG shows, moreover that 76% of the 21 most popular HR tasks can be automated through technology. But here’s why that’s really important. That’s time that could go back into the business reinvested into customer relationships, sales, marketing.

So instead of making a million dollars. Could probably make 1.3. And for people leaders, the opportunity is even greater. The reason is instead of being bogged down in administrative work of one person, you have the opportunity to be a force multiplier of the entire workforce, focusing on activities, programs, and initiatives that improve employee engagement productivity.

An output of the entire workforce, the entire company. So we want to go from pushing paper, to being a force multiplier for the entire business. Want to learn more about how to adapt for the future of work? We have a book for that. Check out the link below to pre-order people, operations coming out June 22nd.

Before you go get busy again, let’s turn the mic over to you. It’s a pop quiz. How is your organization adapting to accommodate the future of the way we work? If you’ve got a great answer, share it with me at [email protected] Your insight. It just might land you a pops podcast interview to share your genius.

I’m Didi and this was PREVIEW.


Previous Episodes

Time for HR to Grow Up: The Five Stages of People Ops

Kevin Marasco, CMO at Zenefits
Jul 7, 2021
Moving from traditional compliance-based and paperwork-heavy HR to automated, integrated, and culture-focused people operations doesn’t happen overnight. On this episode of PIVOT, Zenefits CMO Kevin Marasco dives into the five stages of the People Operations Maturity Model, and how to use the tool to master people ops, one level at a time.

The Inspiration Behind the Book: People Operations

Jay Fulcher, CEO at Zenefits
Jun 9, 2021
How can a small business level the playing field and gain an advantage in the post-pandemic world of work? Zenefits CEO Jay Fulcher says that it all boils down to people. On this episode of PIVOT, Jay explains why the shift toward strategic people operations inspired him and his co-authors to write a book, and...

Q&A: How do I prepare for minimum wage changes as my people move?

Lora Patterson, HR Advisor at Zenefits
Feb 11, 2021
Minimum wage changed in 21 states on January 1, 2021, ranging from $6.55 to $15. This episode of POPS! explores why you need to keep better track of these and pending changes, as it will impact your hourly and salaried staff coverage.

About The People Ops Podcast

Every week, we share the decisions, struggles, and successes for keeping up with an evolving workforce and a changing workplace. No matter if you’ve been in HR or are just getting started, this combination of transformational stories with actionable ideas, as well as context on hot issues, keeps you up-to-date while answering the questions you didn’t even know you had.

Oh, and you know what they say about all work and no play? We tossed in a little levity to keep it real. Lessons, answers, and humor: everywhere you listen to podcasts.

Best-in-class remote teams will use best-in-class technology.

Zenefits mobile HR platform makes it easier to communicate with staff, onboarding new hires, pay employees, and manage any HR task from any home office.