Bethany Santos

Bethany Santos

Bethany Santos is a former HR Officer who later found her specialty in digital marketing. With a keen interest in content optimization and market behavior, she's become a walking database for industry news. Her first job was at a small staffing agency, where she learned to nurture employee relations and intercultural management.

7 articles

7 Best Practices in Creating Your Onboarding Plan

Here's how to create an effective onboarding plan that provides new hires with tools, information, and connections to set them up for success.

5 Inbound Marketing Strategies Recruiters Need to Know

Here's how to use inbound marketing strategies to bridge the gap between the needs of employers and candidates alike.

How to Start an Inclusive Business in 2021

Getting inclusivity right is difficult, but it's the right thing to do — and it can make your business more profitable.

Why Accessibility and Inclusivity Matters in Content Marketing

Inclusivity focuses on serving and resonating with a diverse readership. In order for business to succeed, you must create content that is diverse and mindful of all communities.

Why Does Diversity, Equity, and Inclusion Matter in the Workplace?

Follow these 5 steps to create a diverse, equal, and inclusive workplace.

6 Best Practices to Communicate Data-Driven Insights Internally

Learn how to effectively share essential data with your teams.

How a VPN Can Help Small Businesses Boost Productivity

If you want to ensure your employees can securely work remotely, consider implementing a VPN.