Edward Gottfried is the Director of Product at Betterment for Business, a financial wellness & 401(k) provider built with the needs of the modern employee in mind. In his role, he manages product build, strategy, and supports the broader product team. Prior to joining Betterment, he spent 7 years serving in several different roles at Bloomberg LP, including Product Management of Bloomberg’s voice archive and trade archive platforms and Product Management of Bloomberg’s people data suite.