Workest Weekly: Free SMB + HR January Calendar, Why to Use SMS in 2023 Recruitment Efforts, How to Create Compelling Career Paths for Employees

Welcome to Workest Weekly — a newsletter for small business owners, HR leaders, and their growing teams.


Happy New Year! We’re so grateful to have you as a Workest subscriber, and hope you have an amazing 2023. Check out our free SMB + HR January calendar to stay organized with the dates you need to know all month long. Plus, read about tips for how to appeal to the talent in today’s market and how to use SMS in your 2023 recruitment efforts. Finally, 2 of the best ways to retain employees are to offer great benefits and ways to grow their careers at your company. Find out what you need to know about lifestyle spending accounts and creating compelling career paths for your employees.

Small Business and HR Compliance dates this week:

January 1, 2023

New Year’s Day. Give your employees the day off to celebrate the first day of 2023. #NewYearsDay

New IRS Retirement Plan Limits Effective. The IRS recently announced that the 2023 contribution limit for 401(k) plans will increase to $22,500.

States’ Minimum-Wage Increases Effective. More than 2 dozen states will see increases in minimum wages for hourly workers starting on January 1. Check your state’s minimum wage law here.

January 2023 Free Small Business and HR Compliance Calendar
Start 2023 off strong with this January calendar filled with holidays, compliance reminders, and social media dates.

Free Small Business and HR Compliance Calendar: January 2023

2023 is officially here. It’s time to reflect on the past 12 months (joys, challenges, and all) and prepare for the year ahead!

You can start by downloading this free January 2023 small business and HR calendar. It’s filled with compliance deadlines and reminders, holidays, social media events, and other dates you should know.

Kick 2023 off with a bang by downloading this calendar and referring to it throughout the month. Happy New Year!


How to Appeal to the Talent in Today's Market
A people-first approach is more important than ever when looking to attract new hires. Here are 7 considerations to keep in mind when hiring and recruiting.

How to Appeal to the Talent in Today’s Market

The pandemic has made people reprioritize the role that work plays in their lives. Today, employees want more respect for their personal lives and expect their employers to support them in their mental health.

A people-first approach is more important than ever when looking to attract new talent since a whopping 58% of people said they would pass on a job if they thought it would negatively affect their work-life balance. If you’re looking to hire talent in today’s market, here are 7 considerations to keep in mind.


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A staggering number of employers are planning to include LSAs in their benefits offerings. Find out if they’re right for your business.

Lifestyle Spending Accounts: Everything You Need to Know

With the Great Resignation still afoot for many industries, countless employers are prioritizing talent attraction and retention. Competitive benefits have proven highly effective for both of these objectives. To be able to offer competitive benefits, you need to be aware of current and emerging benefits trends, including new products and services. We’ll shed light on lifestyle spending accounts (LSAs) — a health and wellness benefit that’s been floating under employers’ radar, until recently.



People Ops and the business cycle are closely related, and understanding how businesses change can help HR plan for all scenarios.

Aligning People Ops Strategy for the 5-Stage Business Cycle

People Ops managers have to juggle not just the employee lifecycle but the business lifecycle, too. Creating strategies based on tried-and-true models of how a business runs can help HR and POPS leaders to better plan ahead, maintain a positive workplace, and meet business objectives. We’ve summarized each stage of the business cycle and highlighted which People Ops tasks tend to be associated with each phase.



Not sure if the advancement opportunities you offer are compelling enough? Read on for a crash course in creating compelling career paths for your staff.

How to Create Compelling Career Paths for Employees

Ultimately, a career path is a route that takes an employee from a low-level position through progressive new roles. What career advancement has to be is compelling — it must be a path forward that people want to travel down. Otherwise, you’re going to have people in dead-end roles who have nowhere else to look but elsewhere. Here’s how to craft the best career paths.



SMS for recruiting sends short text messages directly to potential hires’ cell phones. Learn more about why this is a helpful tool to recruit workers.

Why You Should Use SMS in 2023 Recruitment Efforts

Is your recruitment process fast enough? SMS can make sure the answer is yes. In the United States, 95% of text messages are read and responded to within 3 minutes. SMS use in recruitment means you are far more likely to be seen, heard, and answered. Regardless of the industry, your recruiters can use SMS (also known as a short message service) to find new hires.


POPS The People Podcast

The POPS! Podcast by Zenefits helps small business leaders build people teams and succeed in the new world of work.

What Costs Should I Consider in Calculating Cost Per Hire?

When you’re putting a lot of resources toward recruitment efforts, it’s important to understand what those costs are to determine only if they are worth the return you’re getting.

In this episode, Catie Grigsby, Senior Product Marketing Manager at TriNet Zenefits, shares ways you can calculate cost per hire and ultimately decide if what you’re doing is worth continuing.



Discover templates for SMB leaders to use for sourcing, qualifying, and hiring new employees. Immediate access to job description templates, interview scripts, interview scorecard templates, and more.

The Ultimate Recruiting Toolkit: How to Source, Hire, and Onboard Talent

58% of job seekers have declined an offer due to poor candidate experience.

In fact, the #1 reason candidates turn down job offers is a negative experience with people in the interview process.

Don’t let top candidates get uninspired to work for your company from a bad recruiting process.

Polish your recruiting efforts, minimize bias, and deliver a strong candidate experience with tried and true professional templates.


How do you determine what's the best HR solution for your business?

Discover the best #HR solution for your business.

Take the Assessment: @TriNet #HRsolution

— Zenefits
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