Workest Weekly: Treating Employees Like Customers, Training Employees for Jobs that Don’t Exist Yet, Social Justice Benefits

Welcome to Workest Weekly — a newsletter for small business owners, HR leaders, and their growing teams.


Happy Sunday! Tomorrow is National Relaxation Day, so if you won’t get the chance to relax much tomorrow, we recommend celebrating a day early. This week, we’re looking into HR and People Ops trends that are gaining momentum and shaping the future of the fields. Discover what HR is trending towards as we get closer to 2030. People Ops (POPS) is becoming a mainstay of many organizations. Find out why and how your business should adopt the POPS mindset of treating employees like customers to build engagement. Plus, learn more about the newest trends in perks and benefits: giving employees PTO before they start and social justice benefits.

Small Business and HR Compliance dates this week:

August 15, 2022

National Relaxation Day. It’s a no-stress zone. Kick back, unwind, and enjoy whatever makes you relax.

August 17, 2022

National Nonprofit Day. #NationalNonprofitDay recognizes the good that nonprofit organizations have done for the community.

August 19, 2022

World Photo Day. Put on a fun photo contest! Have employees submit their favorite nature photos and vote on their favorites.

World Humanitarian Day. Encourage employees to support their favorite philanthropic institution.

Treating Employees Like Customers to Build Engagement
Increasing worker engagement levels means increased production and profits. Here’s how to prioritize employee satisfaction the same way you prioritize customer satisfaction.

Treating Employees Like Customers to Build Engagement

People Operations leaders know that when you show the same care and regard for employees as you do customers, employees will be more engaged. Productivity, customer satisfaction, and profitability all increase when employees are engaged.

Discover the factors that contribute to employee engagement and tips for exactly how you can treat your employees like your customers to boost engagement.


Trending Towards 2030: What HR Will Look Like
The 2020s are well underway, but what might the 2030s hold? Here are some projected HR and People Ops trends for the future to keep an eye on.

Trending Towards 2030: What HR Will Look Like

Projected HR trends for 2030 and beyond include a greater shift towards People Ops, or POPS. Increased automation and technology will benefit organizations by freeing up time for meaningful employee experiences.

Stay ahead of the game and discover additional components of HR and People Ops that will be at the forefront of trends in these fields in the years ahead.


Might Also Interest You


The marketplace continues to change, and SMBs must be ready to evolve. How do you upskill workers for jobs that don’t exist yet? Find out here.

Training Employees for Jobs that Don’t Exist — Yet

When it comes to technology, continuous learning is needed to keep pace with constant changes and advancements. The marketplace continues to change, and SMBs must be ready to evolve. That will mean making sure talent is evolving to keep competitive. Find out how to hire and grow talent to be ready for whatever comes their way.



Here’s a crash course in all things social justice benefits and whether or not they might be a good idea for your company.

What Are Social Justice Benefits and Should You Offer Them?

Especially when it comes to younger generations like Millennials and Gen Z, social justice is an increasingly important value. In fact, a 2021 study found that just 19% of Gen Zers were willing to work for a company that does not share their values. But what are social justice benefits exactly and how do they work? Should you be offering them at your company? Find out here.



Outsourcing can save companies a small fortune, but only when it’s done correctly. Here are 9 must-know tips for hiring and working with freelancers.

9 Tips for Setting Freelance Workers Up for Success

The secret to success when working with freelancers is understanding their different roles in the talent pool, as well as what you can do to ensure that they end up delivering everything that you need. We explore how you can build advantageous working relationships with your freelance workers to help them (and in turn, your business) to succeed.



Here’s what you need to know about the newest perk of giving your workers time off before they start. Is it right for your business?

Giving Employees PTO Before They Start: The Newest Perk?

Rather than withholding employment status or benefits during a probationary period, some companies are actually giving their new hires time off before they even start! Haven’t heard of this new business trend before? Interested but have no idea how to roll out or manage a program like this? Here’s what you need to know.


POPS The People Podcast

The POPS! Podcast by Zenefits helps small business leaders build people teams and succeed in the new world of work.

Why a Safe Harbor 401(k) Might Be the Right Fit

According to a recent AARP article, 48% of Americans age 55 and older have no retirement savings. This staggering number is what we call the “retirement crisis.” And it’s even more exaggerated within small businesses.

To help share the importance of offering a 401(k) plan and doing so easily is Richard Lane, Partnerships Manager at Guideline, a FinTech retirement platform. Listen in as he discusses how a Safe Harbor 401(k) can add flexibility to your company’s retirement plan.



Businesses see 2x revenue growth when they implement actionable development plans — basically fancy speak for “performance management.”

Join Our Performance Management Webinar

Don’t get stuck as the company where 4 out of 5 employees are dissatisfied with their performance reviews. Get insight in real-time of what employees are doing and feeling when setting up for success aligned with their goals. Register for our performance management webinar now.


Ready to swap your office for the beach?? Rapa Nui is among the 10 tropical islands recommended by @Zenefits for remote work. With its own airport, great internet connection and a fascinating culture, makes the island incomparable.

— @thisisChile
Join Our Conversation
When is prenatal maternity leave expected to start?
Have a question of your own?

Might also interest you